Phuket Beach Life 2026 will run from 30 October to 1 November at Loma Park on Patong Beach, according to two Tourism Authority of Thailand listings. The Phuket weekend is one of three Amazing Multi-Racing Festival stops planned for coastal destinations between October and December.
TAT says entry is free. Its announcement combines stand-up paddle-board competition and opportunities to try newer sports with concerts, food, fashion and beach-item zones. The event is framed as a beach-lifestyle festival rather than a single race, so visitors can attend without competing.
What is confirmed for Patong
The confirmed dates are Friday 30 October through Sunday 1 November 2026. TAT's consumer event listing identifies Loma Park at Patong Beach as the venue. The announced music line-up includes The Paradise Bangkok Molam International Band, Maiyarap, Tontrakul, Whal & Dolph, Indigo and Getsunova.
TAT's newsroom release also lists SUP competition, opportunities to try new sports, a food zone, fashion and beach-item shopping. It does not publish a complete day-by-day timetable, individual artist times or registration rules for the SUP activities. Those details should be checked with the official event page before making a special journey.
What the attendance forecast means
TAT forecasts at least 100,000 attendees and about THB 250 million in circulation across all three festival locations combined: Songkhla, Phuket and Hua Hin. Those are organiser forecasts for the full series, not an attendance count for Patong and not a measured economic result.
The scale of the wider forecast suggests Patong may be busy, but the announcement does not provide a Phuket-only crowd estimate. Residents should allow extra time around the beachfront and use official traffic or municipal notices closer to the event rather than assuming specific road closures.
Planning a visit
Loma Park sits beside Patong Beach, putting the event within walking distance of much of central Patong. Bring sun protection for daytime activity and check the weather before travelling; late October sits at the transition out of Phuket's wetter months. Use the organiser's official updates for performance times, sport registration and any last-minute venue changes.
The same festival series opens at Chalatat Beach in Songkhla from 23 to 25 October and finishes at Hua Don Beach in Khao Takiap, Hua Hin, from 18 to 20 December. Each stop has a different music line-up, so the Phuket programme should not be inferred from the other locations.