If you live in Thailand and like the idea of a cheaper midweek trip, a new Tourism Authority of Thailand (TAT) campaign may be worth watching. On 1 November 2026 the government's deputy spokesperson, Lalida Periswiwatana, said TAT is preparing a scheme called "100 Baht, Travel Across Thailand!" (100 เดียว เที่ยวทั่วไทย in Thai). The government says it is aimed at Thai travellers and at foreigners who live in Thailand, and is designed to get people travelling on weekdays rather than only at weekends and on public holidays.
How the scheme is meant to work
According to the government statement, the campaign has two parts. The first is a set of special offers and discounts from participating tourism businesses. The second is an online sale called SHOCK DEALS, where travel vouchers will be sold at 100 baht each.
The SHOCK DEALS vouchers are due to go on sale on Tuesdays, in eight rounds between 15 December 2026 and 9 February 2027. The vouchers can only be used for travel or services from Monday to Thursday. The government pointed out that the sale days and the days you can use a voucher are separate conditions, so buying on a Tuesday does not mean you can use the voucher at the weekend.
Who is taking part
The government says TAT is working with more than 170 private businesses to prepare the offers. They cover accommodation, restaurants, activities and attractions, health and beauty, and other tourism-related services. The Nation reports that TAT governor Thapanee Kiatphaibool described the campaign as a way to shift some travel from holidays to weekdays, fill quieter periods for tourism businesses and spread income to destinations and communities across the country.
The government said it particularly wants to help smaller destinations that have potential but tend to see visitors bunched into holidays, with spending reaching local restaurants, community shops, transport services and small operators.
What 100 baht does and does not mean
The government was clear that 100 baht is the selling price of a voucher in the SHOCK DEALS sale. It does not mean every hotel night, meal or tourism service in the scheme will cost 100 baht, and the scheme is not a cash handout. Each voucher will come with its own conditions, so the government has asked buyers to check the type of service, the dates it can be used and each operator's terms before paying. Thaiger also reports that customers will need to check what is covered before buying.
What we do not know yet
TAT has not yet published the details of how and where to buy vouchers, what documents foreign residents will need, or which offers will be available in each round. The government said TAT will announce how to take part through its official channels, and advised people to wait for that information before buying or making any payment. Be wary of anyone selling or promoting vouchers before TAT confirms the official sales channel.
Tourism businesses that want to join the campaign can ask for details through TAT's LINE Official Account, @weekday100. We will update readers when TAT publishes the full buying steps.